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About Milestone Beverages

Milestone beverages – is the first independent Wine and Spirits company in Asia Pacific that sells a portfolio of own brands, from multiple regions into every market in Asia Pacific

Milestone Beverages – works with Contract Manufactures, Bulk Suppliers, design/marketing agencies from around the world to create, and market own label Wine & Spirit brands

Milestone Beverages – with a network of over 200 customers in the region, MB has an ambition to be a leading multi market company in the wines and spirits business in Asia Pacific

Milestone Beverages – creates value, niche market brands within large categories with strong pull by Asian consumers

Milestone Beverages – customer focused, invests into Social media, education, and creative marketing solutions to build brands





A recognized professional in the business, Joe Milner’s career spans over 16 years in the Wine & Spirits industry across Sydney, London and Hong Kong.

Fluent in Cantonese, Joe has worked in an Asia capacity for the last 13 years, in a mix of entrepreneurial and corporate environments.

In his past role, Joe headed up the commercial agenda for Constellation Brands (World Largest Wine Company) as Regional Director in Asia, partnering with over 100 of the largest Wines and Spirits Distributors in the region. Prior to this Joe led the strategic push for the Luxury International Spirits division of DIAGEO Reserve Brands in APAC, National Sales for Pernod Ricard Australia and Asia consultant to Quintessential Brands.